Wed, 08 Dec 2010 14:35:24 GMT

Dhoni signs Rs 29 crore endorsement deal with Maxx Mobile

Riding on his popularity, Indian cricket team captain Mahindra Singh Dhoni has signed a Rs 29 crore endorsement deal with Maxx Mobile for a period of seven years.


Dhoni signs Rs 29 crore endorsement deal with Maxx Mobile

"Maxx believes in Dhoni's potential and the performance that he has delivered over the years is a testimony to his talent. The seven-year deal reaffirms our belief in him and is undoubtedly a big reinforcement for the Maxx brand," Maxx Group CMD Ajjay Agarwal said.

The deal comes within days of Dhoni signing Rs 26 crore deal with the world's second largest spirits firm, UB Group.

Maxx Mobile, one of the recent entrants in India's mobile phone market, has emerged as a force to reckon with after having sold millions of handsets in less than two years. It has already captured over four per cent market share and has set an ambitious target of having 10 per cent market share by March 2012.

Asked about the long periodicity of the deal (seven years), Agarwal said "this has been decided keeping in mind Dhoni's age and potential he has. He is 29 years old and the deal reflects his potential for the Indian cricket."

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