Any publicity is good publicity. And if you are a cricketer trying to sell your autobiography post retirement, the best way to create a buzz is by bringing down a cricketing great. Adam Gilchirst in his book titled 'True Colours My Life', called Tendulkar 'dishonest' and a 'bad sport' and immediately sent shockwaves in India. These comments came months after India's infamous 2008 tour to Australia, and they did enough to revive the ill-will between the two sides.

"We went into the Indian changing room and shook hands. Not all their players could be found, which points to another subtle cultural difference. In the Australian mentality, we play it hard and are then quick to shake hands and leave it all on the field. Some of our opponents don't do it that way. Sachin Tendulkar, for instance, can be hard to find for a changing room handshake after we have beaten India. Harbhajan can also be hard to find."

Terming Tendulkar's testimony during Harbhajan Singh's appeal as a "joke," Gilchrist noted, "The Indians got him (Harbhajan) off the hook when they, of all people, should have been treating the matter of racial vilification with the utmost seriousness."

Gilchrist was particularly disappointed with Tendulkar's behaviour who, according to him, had initially told the hearing that he could not hear what was said, he was "certain he was telling the truth" because he was "a fair way away."